Ollie the Cow: Milked in Airborne Plane

Animal exploitation, capitalism, industry consolidation, & public relations

OLLIE THE COW MILKED IN AIRBORNE PLANE Feb 18, 1930 - St. Louis ANIMAL EXPLOITATION, CAPITALISM, & PUBLIC RELATIONS Ollie Publicity stunt at International Aircraft Expo Goals: Market airplanes to livestock transport companies Promote Always-A-Head Dairy Feed & Sunnymede Dairy Farms products
Advertisement for the air show
ARTICLE ABOUT THE FLIGHT Cartons of Ollie’s milk dropped in parachutes to crowd below
About the Marketing Stunts In addition to milking her, the flight crew fed Ollie “Always-A-Head Dairy Feed” mid-flight as a publicity stunt for its manufacturer, the Black and White Millilng Co., a sponsor of the event. The company gave out promotional postcards picturing Ollie.
About the Marketing Stunts ($20,000 today) The Expo hoped that celebrity pilot/virulent fascist & anti-semite Charles Lindbergh would attend the event and participate in the publicity stunt. He didn’t attend.
Painting of Ollie from Sunnymede Farms in Bismark, Missouri
More Public Relations Ollie’s owner, Sunnymede Dairy Farm, used her for PR events promoting their products & dairy farming to children 1930 1930 1932 1930 Article discussing Sunnymede Dairy Farm and recommending 4-H Clubs, county fairs, and dairy picnics in order to promote the dairy industry in communities. This continues today. The article promotes dairy farming as more resilient to financial depressions than grain farming.
Despite these marketing and PR stunts, Sunnymede Dairy Farm was taken over in 1932 by its mortgage holder after failing in the Great Depression Sunnymede’s (and Ollie’s) owner, John L. Waddell, had only owned the business for two years. He had created Sunnymede Dairy Farm in 1929 by purchasing two smaller family farms on behalf of investors in Chicago. 1929 - Waddell purchases two family farms, creating Sunnymede Dairy Farm. 1932 - Waddell defaults on his mortgage. The insurance company takes over Sunnymede Dairy Farm. To this day, private equity and multi-national corporations & financial institutions continue taking over smaller farms via capital, debt traps, and when macro-economic financial crises lower prices. Taxpayers subsidize the dairy industry to artificially lower prices and increase production during good times, and to capitalize corporations during down times.
Ollie shipped to Illinois for sale Two years after the flight, in May 1932, under the insurance company’s new ownership, Sunnymede Farms shipped Ollie (and Lassie, another cow) 355 miles away via train for sale in Illinois. Present-day accounts say Ollie died of natural causes at ten years old. This 1932 article about Ollie’s sale in Illinois makes me question that unsubstantiated claim of her cause of death. She would be just any other cow in the industry after leaving Missouri. Contemporary dairy cows are killed between 4 - 6 years old after their milk production decreases from continued forced pregnancy/nursing cycles.
Sunnymede Farms - Cattle shipping practices Sunnymede Farms would ship cows at least 52 hours by train. Current US federal laws mandate that cows must be unloaded after 28 hours and given 5 hours to eat, drink, and rest before resuming their trip. 1929 article about Sunnymede
Although Sunnymede Dairy Farm’s marketing and PR campaigns featuring Ollie and her flight failed to sustain the company, she is still used by corporations and communities today. The National Mustard Museum and store in Middleton, Wisconsin celebrates its own Ollie Day and sells Ollie-branded mustard sets & toys. Wisconsin is the #2 cow dairy production state in the US. Bismark, Missouri (location of Sunnymede Farm) celebrates an annual Ollie Day festival at the airport.

The National Mustard Museum produced a song about Ollie

Giacomo Moocini - "The Bovine Cantata in Bb Major (Madame Butterfat)"

RIP Ollie And all the dairy cows, veal calves, breeding bulls, and teaser bulls of the dairy industry. And the goats, water buffaloes, and sheep in the dairy industry.
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